Thanks to the digital age, it is easier than ever to learn about and trade different cultural influences and traditions. Top searches included ‘train travel,’ (+107%), ‘zero was travel essentials’ (+48), and ‘reduce carbon footprint tips’ (+86%). To achieve this, they’re looking to fly less and identify opportunities to reduce their carbon footprint when going from point A to point B. When it comes to travel, more and more people are eager to lessen the impact but not at the extent of enjoying themselves. Here’s a quick overview of the categories: Responsible Travel Based on the results, data were organized into 100 rising trends narrowed into 10 cultural themes. For this year’s report, Pinterest looked at global search volumes between August 2017–July 2018 and August 2018–July 2019. The first is available now with additional editions to come in 2020 and annually thereafter. The debut of Trends coincides with the release of Pinterest 100, a newly published report that outlines Pinterest’s top emerging trend predictions for 2020. “Because people come to Pinterest to save ideas and plan for the future, we can understand unique and emerging tastes, preferences and interests that have powered our algorithm over the years, and are now available for brands to learn more from.” A few possible use cases include better informing marketing budgets and validating assumptions when it comes to anticipating trends and refining search queries by offering advertisers more guidance as to which words to include or avoid when mapping their campaigns. Comparable to Google Trends and Bing’s Keyword Research Tool, the Trends list is algorithm-driven highlighting key terms that peaked over the course of the 12 months by volume. ![]() With its own dedicated mini-site, the list focuses on ten overarching categories based on search and general use trends. In the spirit of this increase in active users and in the interest of learning more from their behavior, the tech giant unveiled a new feature, ‘Trends,’ targeted to reveal the most popular search keywords from the past year. Collectively, these users combined perform over 2 billion searches roughly every four weeks. According to a new report, Pinterest revealed its platform now boasts 320 million monthly active users (MAUs), who have pinned a total of 200 billion items across 4 billion boards to date.
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